We have a lot of mortgage brokers that attend our Social Media trainings and many of them have been directed to our course from colleagues and other referrals but also because they have heard a lot of feedback from someone who we will call the ‘corporate social media guy’.
Frequently brokers hear that once they get their Facebook page and a Twitter account suddenly it's SHAMWOW KABOOM and it's instant mortgage originations! And not only that…you will have them pouring in for life!
Factoid: This understanding and approach is incorrect and will never work.
Here’s what WILL work to make Social Media your new best friend:
• Create a blog (or website) that actually educates your customers and clients about mortgages, changes to rules and
regulations or any new rules they should know about.
• Create a twitter page and a facebook page but strange as it might sound do NOT try and sell them a mortgage (or just blast out interests rates)! This is a turnoff. Try to educate your readers about mortgages and you will get customers from your efforts - a consistent effort is key.
• Create a blog with some real personality that engages your prospects like you’re a real person.
• Make sure you address any concerns they might have, answer questions for them and explain new government regulations in simple "lay speak" using non-technical terms that they can understand.
• Use your social network to build an online community of experts from the financial industry that can advise the average consumer on the ideal loan products, etc.
People are open to using any resiurce that will get them a better deal on a mortgage and that is leading more and more clients and realtors online and specifically to social media tools like Twitter and Facebook.
As a mortgage broker the BEST way for you to convince people to do business with you is for you to BE THAT RESOURCE. There's some sweat equity involved and some skills you will need to develop but you'd be surprised how little it takes to get in the game and really have Social Media become your new best friend.
In any case it sure beats direct marketing some cheesy flier, pounding the pavement and knocking on doors or hanging out at Chamber of Commerce events and setting up tents at local community events.
We've been offering our "Social Media Training For Mortgage Professionals" courses since 2008. these courses have allowed mortgage professionals to get up to speed and “make friends” with Social Media (and some new clients) quickly and easily.
To learn more about Social Media join one of our workshops by clicking here.
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