As a financial advisor, how often do you think it’s prudent to be in touch with your clients? How important do you think it is to impart crucial information, keeping your clients up to date regarding what’s relevant to them?
Did you know that 65 per cent of Canadian investors have not been contacted by their firms in the past year with respect to product or service offerings? This fact cites the recently released results of a 2011 survey conducted by J.D. Power & Associates, which posed a question to 5600 investors as to level of satisfaction with their firms. It would appear that many respondents are underwhelmed with respect to investor communication.
Other findings of the survey include that four in 10 respondents had had no discussion with their advisors that resulted in appropriate alterations to their portfolios. Furthermore, almost 30 per cent have disclosed that their advisors had not given them any effective indication as to why their portfolios are performing as they are.
Clients that feel neglected are ripe for poaching! Some might move portions of or even their entire portfolios elsewhere. How can you stay closer to your clients and keep that mindshare? The easiest and most efficient way is to adopt Social Networking tools such as LinkedIn, Facebook, Twitter and Blogs into your marketing and client service strategy.
Overall satisfaction with full-service firms was rated on a score of 1000, with the average being 733 – and this is down from one year ago. Regular contact & communication between advisors and investors is imperative in order to maintain greater investor satisfaction. One of the simplest and most effective ways of achieving this is through social media. Social media is all about contact / customer relations management.
Join one of our Social Media for Business Workshops to make the most of the various social networking platforms and better serve your customers. For further information and a schedule of our workshops, please visit:
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