Planning a special event? An event is a great way to promote your business and Facebook makes event planning and promoting easy (whether the event is real or virtual). Facebook Events allows you to organize gatherings, respond to invitations and is a valuable way of keeping up with what your friends are doing. An Event can be anything from a store’s new location opening, to an Open House, to a charitable fundraiser sponsored by your business. An Event can be used as a fundamental way to generate business.
A Facebook Event is a useful tool for exposure, for fostering new and existing relationships, for generating sales and for sponsorship opportunities.
Example: Say you’ve just started up in the real estate industry and you want to generate some buzz with a wine & cheese soirée. Great start and an effective way to promote your new business!
To Create Your Event:
Clicking on the Events link brings you to a page listing upcoming events you`ve been invited to. Clicking on an event will bring you to the event’s page, and will allow you to RSVP and see details such as the event’s time, location, and a list of invitees. Clicking on Past Events will display a list of events you’ve previously been invited to.
To create your own event, click on Events at left on your homepage
Then, click on Create Event
It’s simple and fast. Just fill out all of the relevant info. Note the Add Event Photo option on the left. And, you can add videos as well!
Once you have added a time and location, your event is created.
You can invite any of your Facebook friends to your Event, or you can invite people that are not connected on Facebook by simply entering their email addresses in the box on the Guest List tab of the Edit Event page. You can invite as many people as you would like to an Event, however you can invite only 100 people at a time. You can also make the event completely public so that anyone on Facebook can see the Event and sign up to attend. People like to be invited to things – it makes them feel they’re a part of something.
A good idea is to promote your event via Twitter and your blog as well. Tell people all about it, especially if it’s open to the public (always a good idea when promoting a business).
Once you’ve got your party started, it’s up to you!! Work that room.
See how easy it is to create an event all of your own on Facebook? Just remember, you don’t want to overdo – a strategically timed event can be great for business, however, you don’t want to start scheduling them once a week – people will get bored.
To learn how to effectively create interesting, successful events, why not join one of our Social Networking for Business workshops and we’ll teach you everything you need to know about Facebook Events, Facebook in general and all things Social Media! Just click on the link below for a schedule of workshops in your area.
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