It’s RRSP season, and with the contribution deadline just around the corner, it’s important for all of you financial advisors and planners to get vital information out to your clients and prospects. So many people don’t understand the in’s and out’s of RRSPs. What better way to communicate with people than via social media?
RRSP season is a great opportunity for you to get blogging. There are a plethora of topics to blog about when it comes to RRSPs. If you’re so busy that you don’t have the time to come up with any ideas, here are a few you can use:
- RRSP vs. Mortgage – Where should your extra dollars be going?
- TFSAs – The New Alternative to Traditional RRSPs
- How to Calculate What you Really Need to Retire Comfortably
- How the Home Buyer’s Plan Program Works
- What Do Index Numbers Mean and How to Read Them
These are only a few examples – for more ideas, just consider some of the most often-asked questions you hear and blog about them. Blogs are a very effective way of imparting crucial information to very appreciative clients!
And, don’t forget to use Twitter and Facebook, too. Tweet short bursts of relevant information and include a link to your blog & website, or to any interesting, helpful articles you think your community might benefit from. Do the same on Facebook – remind people of the upcoming February 29 deadline and post your contact information so they can get in touch with you! Post a reminder, for example, that the maximum contribution one can make to his/her TFSA in any given year is $5000.00 – let people know that they can be penalized for going over that limit and give them tips on how to ensure that they don’t accidentally do so. Make sure your posts are useful to people – as I mentioned earlier, the average person does not know as much about RRSPs and retirement as we should know, and by sharing your expertise via the social media platforms that people are using, you are establishing yourself as the go-to person that people will want to deal with.
If you need help communicating via social media, why not consider joining one of our Social Media for Business workshops, where we’ll teach you everything you need to know to be effective on Facebook, Twitter, LinkedIn and how to make the most of your blog! Click on the following link to view a schedule of workshops in your area: http://www.escomputertraining.com/courses/details/industry/2/course/20
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