Ah, the wonders of social media … imagine your insurance business optimized to its full potential. Are you taking advantage of everything social media have to offer? If you are, you’re on the road to a finely tuned operation and will be able to offer the ultimate in client care. There are a few points you should bear in mind, however, to really take your social networking strategy to the next level!
1. Your business should have a personality that shines through on social networking sites. One of the most integral aspects to social media is that they enable you to bring forth your business’ human side. Your business needs to be more than just a money-making operation – it needs a personality and a passion – and social networking is the most effective means of letting your clients and prospects know that your business’ perspective is a human one and its passion is client satisfaction. Use social media to communicate ‘to’ and ‘with’, rather than ‘at’ your audience.
2. Really get to know your audience by listening to what they have to say. Let them do more of the talking while you do more of the listening. Social networking is nothing if not a great way to get to know people. Take the time to visit your Facebook page, Twitter account, LinkedIn account and your blog‘s comments section at least a couple of times a day to hear what people are saying. Listen to the good, the bad and the ugly and make sure that you respond to people where required in a timely manner. Ask questions that provoke people to share information about themselves so you can get to know them better and anticipate what their needs are.
3. Build awareness and trust at the same time. Of course you want people to know what you and your business can offer. Social media allow you to get your message out there and to build brand awareness, while at them - keep the dialogue going, and showcase your industry knowledge all the while allowing them to believe and trust in you. Social media allow you to become indispensible to your clients by giving them access to you 24/7.
4. Remember that social media are interactive and people will be sharing their opinions – good, bad or indifferent. Use what people have to say a learning experience and as a means of changing and growing your business. People’s opinions are important information for you to have and social media provide the best means for people to relay their messages. Again, ensure that you address and respond to people where warranted.
5. Focus on generating “word of mouth” buzz by delivering engaging, relevant and useful content. Be helpful and informative when engaging in conversations with your audience. People will appreciate it and spread the word about your expertise and professionalism within the industry. Social media make it very easy to do this.
Need help getting your social media endeavors on track? Why not join one of our Social Media for Business workshops. Just click on the following link for a schedule of upcoming workshops in your area!
