We are upon the season that we all love (Yes, spring is coming, but that’s not what this blog is about-sorry.) It’s tax season! Pardon me; I couldn’t help the sarcastic tone.
If you’re a financial advisor trying to help clients out with their taxes, social media is a very effective means of getting your messages / tips to people. Through the wonders of social media, you can:
- provide tips on tax planning
- provide tips on how to save for taxes
-provide tips on filling out tax forms
- make suggestions on how to receive the highest return possible
- inform clients of changes to tax laws and policies
- And so much more!!
Social media technology allows you to reach a wide audience to easily spread your messages. Use Facebook and Twitter to post useful information and have conversations with people. Post links to websites or articles that you think might be useful. Use your blog to impart more in-depth information – as a how-to forum or an explanation of something that requires more space than Twitter or Facebook allow. And, don’t forget to link your blog / Facebook page / Twitter account.
According to an ExactTarget blog post by Kyle Sollenberger, “…tax preparation service TurboTax® …used CoTweet to streamline their approach to Twitter presence and enhance customer service with a response time of just four minutes. With CoTweet, TurboTax was able to generate measurable business results, including:
· 48% effectiveness in helping complete tax returns
· 46% follower rate of Twitter users specifically seeking tax help
· 71% likelihood of customers to recommend TurboTax
(CoTweet is an application used to help business teams manage one or more Twitter accounts.)
Social media are powerful and necessary in today’s market. In a customer-facing business such as finance or insurance, it’s becoming increasingly difficult to make strides towards company strength and development without the use of these tools. To learn more, we’d love to see you at one of our Social Networking for Business workshops, where we’ll show you how to make the most of social media to drive your business! Just click on the following link for a schedule of workshops in your area:
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