Over
the past several years, social media marketing has become not only more
sophisticated in itself, but integral to the success of the more sophisticated business.
More and more businesses are becoming familiar with and are better
understanding social media and how to best leverage online resources to create
networks and recognize that interaction and engagement are key with respect to
social media marketing. But, in order to
take it to the next steps, it’s crucial that you implement more advanced social
media strategies for your business!
So,
you’re already aware of how to create an online presence and you already have
an online community in place. Now what? Here are a couple of progressive social media
marketing strategies shared by technology strategist, Samir Balwani, that will
be sure to further enhance your business’s bottom line:
1. Include plenty of Photos &
Video in your Message – You’ve heard the phrase, “A picture is worth a thousand
words”? So true! People are using the Internet prolifically to
garner information on products and services, and that includes your customers
and prospects. They want to read all
about what your business has to offer, but they also want to see photographs or
videos depicting this information.
People are very visual creatures.
And, nothing completes your social networking profiles more than some
visual aids.
2. Adjust Your Message to Fit the
Platform –
Within your social media campaign, you are no doubt making use of several of
the different platforms at your disposal, namely: Facebook, Twitter, LinkedIn
and Blogging. It’s important, however,
to ensure that, rather than deliver an identical message over the multiple
platforms, you try to tailor your communication to each individual site. Certain information and how it’s presented on
your blog might be considered “spammy” on Facebook. It’s crucial to customize each message to
each site to ensure that your messages spread optimally. And, customizing your messages on each site
also saves your network of customers and potential customers from receiving the
same communication over and over again.
You can effectively maximize your business’ potential by sending out messages
customized to each social media platform.
3. Implement Strategic Sales Tactics
–
Strategic sales tactics can include special offers, deals and discounts that
you can offer through your social media platforms. You can effectively drive business by generating
some excitement within your online community and contests are a great way to do
this. If you conduct a contest, for
example, that requires those in your network to share virally with their
networks (i.e. whoever garners the most comments or “likes”, etc., wins a prize
– be creative – it can be just about anything from concert tickets to a vacuum
cleaner), your contest is sure to go viral and guess what that means for you
and your brand In doing this, you’re
literally rewarding existing and future clients, not to mention reiterating to
them that you are a brand to engage with as well as a brand to buy from or do
business with.
To
learn more about strategic social media marketing, join one of our Social Networking
for Business workshops where we’ll teach you everything you need to know to
enhance your social networking experience.
For a schedule of workshops in your area, please visit: http://escomputertraining.com/courses/details/industry/2/course/20
See you there!
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