LinkedIn,
since its 2003 inception, has been growing by leaps and bounds to become the platform for business networking. LinkedIn fact: As of March 31,
2012, LinkedIn operates the world’s largest professional network on the
Internet with 161 million members in over 200 countries and territories.
Ignoring
LinkedIn can be a marketing mistake, as LinkedIn has categorically become the
number one connection-based referral source for business professionals.
So,
why not give your LinkedIn profile a much-deserved makeover to maximize its
truly awesome potential! Here’s what you
can do:
1. Ensure your profile includes an up-to-date photo of you in
professional attire and fully coiffed, so that the image makes a stunning,
professional first impression. It’s
actually worthwhile to invest in a professional portrait. This is definitely
the time and place to put your best face forward.
2. A vanity URL is always a good idea for your LinkedIn account
– it sets you apart, is unique to you and if catchy enough, will be remembered
readily by those who check your profile. It’s simple to change your URL. Just click on the Edit Public Profile settings
at right, or simply edit next to the Public Profile in the blue profile box.
3. It’s imperative that your profile’s searchability be at its maximum potential. Your profile should be searchable on all search engines as well as on LinkedIn. A LinkedIn profile commonly ranks among the top five when a search is conducted on someone’s name. To ensure that your profile is public and to have it indexed, simply click on Settings, Public Profile and then select Full View Recommended. You can choose which items are viewable by others from the menu list.
3. It’s imperative that your profile’s searchability be at its maximum potential. Your profile should be searchable on all search engines as well as on LinkedIn. A LinkedIn profile commonly ranks among the top five when a search is conducted on someone’s name. To ensure that your profile is public and to have it indexed, simply click on Settings, Public Profile and then select Full View Recommended. You can choose which items are viewable by others from the menu list.
4. Be sure to keep current with respect to your profile and
status updates and make certain that any new posts or changes are sent to all
of your connections.
5. Your summary is one of the most key elements of your LinkedIn profile. It’s important that it be well put together, succinct and that in its brevity, it does you justice. Ensure that it captures the essence of the ‘business you’ and that it specifically lets connections know exactly what it is that you can do for them. The idea here is to make people want to engage with you. Think personal branding – but remember, keep it brief!
5. Your summary is one of the most key elements of your LinkedIn profile. It’s important that it be well put together, succinct and that in its brevity, it does you justice. Ensure that it captures the essence of the ‘business you’ and that it specifically lets connections know exactly what it is that you can do for them. The idea here is to make people want to engage with you. Think personal branding – but remember, keep it brief!
With
over 100 million people connected on LinkedIn worldwide, it really is worth it
to maximize your own profile to its full potential. Learn how to take complete advantage of
everything LinkedIn and its unique features have to offer. Join our full-day, hands-on Social Media for
Business workshops.
Simply
click here
http://escomputertraining.com/socialmedia for a schedule of workshops in your area and
we’ll be happy to help you get “LinkedIn”!
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