Believe it or not, 29% of Canadians deem it to be true that driving a red car means more expensive insurance premiums, and a whopping 54% of us mistakenly believe that two-door cars are more expensive to insure than are four-door vehicles. These are just some of the findings of a recent TD Insurance survey.
‘Overall, the online survey of 1,000 people conducted in March 2011 by Environics Research Group found that "when it comes to making significant decisions regarding insurance products and services, 63% of Canadians don't go to an insurance provider, but instead ask their friends, family or colleagues for advice (25%), rely on searching the Internet (33%), or simply go with their gut."
This hearsay approach to insurance knowledge likely plays a part in the spread of misinformation about insurance products and services. The TD Insurance survey identifies a number of these myths and legends.’- DAILY NEWS August 9, 2011
This hearsay approach to insurance knowledge likely plays a part in the spread of misinformation about insurance products and services. The TD Insurance survey identifies a number of these myths and legends.’- DAILY NEWS August 9, 2011
Based on the results of the survey, Canadians are putting themselves along with their assets at risk as they are making important choices with respect to insurance on the basis of hearsay and untrue urban legends.
As insurance agents, it’s more important than ever to get the word out to your clients that there are too many misconceptions floating around out there regarding their insurance policies and requirements. Social media is the fastest and most effective way of doing just that. Join us at one of our Social Networking for Business workshops, and we’ll show you how to communicate imperative information to your potential and existing clients.
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