Some nay-sayers out there are still of the antiquated belief that the mortgage business is not particularly suited to social media – who still maintain that social media is of no benefit to mortgage professionals. Well, let’s dispel that myth once and for all!!
As the mortgage industry is primarily a locally-driven, customer-facing business, on-line marketing and in particular, social media, are categorically imperative tools for business and brand promotion. Social media are in fact rapidly becoming an integral part of most areas of operation within the mortgage industry.
Given that the majority of the expansion of social media is motivated by the mass market, social media have become the ideal platform to address the everyday mortgage shopper. Social networking sites are by their very nature conversational and you, as a mortgage broker, can surely recognize that social networks are first and foremost a new and innovative channel for communication. Social networking sites allow you to reach out to more prospects than ever before and so much more expediently than ever before.
Social networks are furthermore interactive and what this means for you is that you can now instantaneously receive feedback from those to whom you are pitching. In fact, these platforms enable you to very easily and effectively track consumer response via looking at numbers of hits, numbers of visits, “likes”, comments, etc. All of this information can be studied and can in turn be extremely useful for you in terms of productive experimentation.
Social media are a great way to craft your own message with respect to your brand and to promote it – get your message out there to the greatest number of people in the least amount of time. Social media turn information into a free market and as a result, you are now effortlessly able to connect directly with consumers. In the days of yore, businesses had to rely on being able to garner traditional media coverage but with the advent of social media, media coverage has become a do-it-yourself task, made easy and accessible!
Each of the social networks has its own unique features and advantages:
· LinkedIn can be best utilized as a professional networking tool – for prospecting and recruiting
· A Facebook fan page can be created as a means of keeping your contacts up to speed with respect to educational news – i.e. special offers or homebuyer tax credits
· Twitter can be used in order to alert followers to news displayed on your Facebook page or in your blogs, as well as to get short bursts of news or motivational quotes out there
· Blogs are your way of positioning yourself as an industry expert – sharing valuable news and information with your audience and letting them know that you are the guru of all things mortgage
Social media are the way of the future and can help you grow your business and its success. Let us show you how to make the most of your social networking experience. Come and join our Social Networking for Business workshop and you’ll never look back! For a schedule of workshops in your area, please visit:
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