Blogging is probably the most underrated of all the social media. Everyone has a Facebook account; everybody tweets and, as a mortgage professional, you hopefully have a LinkedIn profile set up by now (if not, then you’ll need to see some of my other blogs extolling the virtues of LinkedIn for the business professional). But, blogging, although certainly coming into its own more and more, is not a social medium that as many people take advantage of as should.
Blogging is an excellent way to further develop your online presence as a means of establishing your brand. In fact, your blog is, arguably, your brand! Creating a blog and maintaining it by posting regularly is a great way to put yourself out there and demonstrate to your clients and prospects that you are a cut above the competition.
Your blog positions you as the industry expert – one who truly takes the time to educate and impart crucial knowledge on others. It’s really not enough anymore to simply post information on your website – your website is not updated on regular basis and it’s simply not feasible to include a wealth of updated information within your website. A blog will offer you the capability of thoroughly branding yourself and lets you make a marked impression on everyone who reads it. This, in turn, builds a sense of trust and reliability in you and your services.
Blogs are furthermore a great way of generating traffic and establishing your business online. It’s therefore imperative that you post updated, fresh content on a habitual and frequent basis. This will ensure SEO (Search Engine Optimization) for your brand, making you more visible to existing & potential clients, again, positioning you as the authority of the mortgage industry.
And, best of all, blogging, unlike traditional advertising & promotional methods and maintaining a website, will cost you nothing other than your time. Yes, your time is valuable, but once you get going and start to become established, you’ll soon find that you have so many brilliant ideas for content, that you’ll actually have some fun with it!
If you really want to look like a pro, try including some photos and/or videos within your blog posts. Visually enhancing your blog will add an element of depth and increase interest among your audience. You can use educational videos or photos illustrating your content as visual aids.
To fully boost your SEO, be social! Don’t forget to include links to your blog on your Facebook, Twitter and LinkedIn accounts. Doing so will substantially increase traffic to your blog and, of course, your brand.
So, go ahead – get started, because the sooner you do, the sooner people will be searching you out for information on all things mortgage! Need some help? Just join one of our Social Media for Business workshops and we’ll teach you all you need to know to put together a truly remarkable blog that will be sure to ultimately increase your bottom line!
Please visit http://www.escomputertraining.com/courses/details/industry/2/course/20 for a schedule of upcoming workshops in your area!
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