The Progressive Company’s Outlook on Social Media: If You Can’t Beat ‘Em, Join ‘Em

Like death and taxes, social media are a sure thing and are here to stay.  Corporations are beginning more and more to come to this realization.  It’s been policy for many companies to block social networking sites to prevent their employees from spending company time on Facebook, Twitter and the like, but it’s coming to light that blocking social media sites is nothing more than an exercise in futility.  With all the tech gadgets now at our disposal, one doesn’t need to be on their company’s computer to access their social networking sites while at work.  One need only own a smartphone or tablet in order to bypass their company’s computer security.   And, nowadays, who doesn’t own one of those??              

So, the progressive company is adopting the attitude that ‘if you can’t beat ‘em, join ‘em’.  Some corporations are in fact beginning to recognize the advantages to their employees being able to share and promote, via social media, company news and updates.  Just think of the reach potential of a large corporation of over 100,000 employees harnessing the power of social media to promote that corporation! 

It’s in fact coming to the point where some companies are considering implementing social media literacy and security training to ensure that employees (since they’re going to be on social media anyways) are using social media ethically and advantageously.  Not a bad idea, all things considered. And, why not take it a step further and offer employees training on how to correctly use social media sites to enhance business practices and upgrade contact / client management skills. 

There’s no doubt about the impact that social media now has on the business world – in fact, most would argue that it’s nearly impossible to stay competitive without having your business connected on social media.  So, why not jump on the bandwagon and use social media and, yes, even your employees and their sites, to your advantage!

For more information on social media and how it can be used to the benefit of any business, why not join one of our Social Media for Business workshops?  For a schedule and a listing of convenient course locations, please visit http://escomputertraining.com/courses/details/industry/2/course/20.